TIFF 2018

During Transilvania International Film Festival, the pavements and public spaces get activated by the collective enthusiasm of the city. In order to scale up this feeling, Prototip Studio materialised the spirit of TIFF by stacking cardboard modules to form new paths, directions and spaces for the avid cinephiles and festival goers. Inside, users were invited to explore InfiniTIFF at ClujHub, Casa de Cultura a Studentilor and Ingmar Bergman’s Legacy Exhibition in the museum of art, while outside bike racks and stair-chairs became the protruding urban objects that coloured the city. In another form, TIFF was lifted off the ground and made into a mobile shop inside a refurbished caravan, where you could find the t-shirts for InfiniTIFF designed by Prototip.

Location: Cluj-Napoca/ Romania

Year: 2018

Team: Ioana Goția-Ciurea/ Bogdan Goția/ Mihai Veg

Client: Transilvania Film Festival

Collaborators: Rondo Carton

Photo: Mihai Veg/ Ioana Goția-Ciurea