Sofiaman

Sofiaman is one of the biggest company for homewear from Romania, having a factory with 180 people and more than 25 years of experience.

The interior design concept for Sofiaman stores started with several questions. How does a public space can inspire intimacy on an individual level? What kind of shape recall the familiar space of home? How the cozy feeling of a home can find a nest in a concept store?

The corners of a bedroom, as small scenography of space in space. Framed stories about every natural material, used in the fabrication process for homewear. Space cut-outs from the public space of the store which offer intimicy to exhibit the products. The product categories are marked in an intuitive way around the space through the signal graphic design. The window as a symbol of the relation between interior-exterior . Soft shapes. Wavy lines from a dreamy landscape. Friendly materials. Textile. Wood. Familiar. Peace. “The objects we describe as being beautiful are version of the people we love” Allain de Botton

Location: Timișoara/ Romania

Year: 2022

Team: Ioana Goția-Ciurea/ Bogdan Goția/ Mihai Veg

Client: Sofiaman

Collaborators: Alexandra Urcan / Ștefana Gabor-Stoica/ Daniel&Andrew