During TIFF, the pavements and public spaces get activated by the collective enthusiasm of the city. In order to scale up this feeling, we materialised the spirit of TIFF by stacking cardboard modules to form new paths, directions and spaces for the avid cinephiles/festival goers.
Inside, we invited users to explore InfiniTIFF at ClujHub, Casa de Cultura a Studentilor and Ingmar Bergman’s Legacy Exhibition through the temporary setting, while outside bike racks and stair-chairs became the protruding urban objects that coloured the city.
In another form we also lifted TIFF off the ground and refurbished a caravan into a mobile shop, where you could find our graphic tees for InfiniTIFF.
